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2026
innaya
Branding
Brand Strategy
Logo
Analysis
SERVICES
INNAYA is a new brand of women’s athletic wear that combines aesthetics, comfort, and a mindful approach to movement.
Client
Develop a strategic platform, visual identity, and brand usage guidelines that will serve as the foundation for the company’s further development and the launch of its first collection.
Challenge
01
Analysis of the market, competitors, and target audience
02
Development of brand strategy and positioning
03
Creation of the logo and brand identity
04
Development of a brand book
05
Creation of guidelines for logo application on apparel, packaging, and branded materials
Scope of Work
Building a women's athletic apparel brand from scratch
Project
Result
INNAYA received a comprehensive foundation for brand development: from strategic positioning to a complete visual communications system.
Thanks to the brand strategy and unified visual identity, the brand looks cohesive, consistent, and professional right from the start. This allows for faster launches of new products, maintains brand recognition across all media, and builds long-term trust with the audience.
Thanks to the brand strategy and unified visual identity, the brand looks cohesive, consistent, and professional right from the start. This allows for faster launches of new products, maintains brand recognition across all media, and builds long-term trust with the audience.
We help companies look like a billion-dollar business
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