I'm available for business trips to other cities for projects lasting a month or longer.
2026
promarsenal
Rebranding
Logo
Visual Identity
Brand Book
SERVICES
PromArsenal is one of Russia’s largest suppliers of metalworking equipment, engineering solutions, and CNC machine tools for industrial enterprises in Russia and the CIS countries.
Client
To refresh the company’s visual identity while preserving its recognizability and long-standing reputation. To create a modern corporate identity system that highlights the brand’s expertise and ensures a consistent communication standard across all media.
Challenge
01
Audit of the existing visual identity and brand
02
Redesign of the logo while retaining the company’s key symbol
03
Development of a new visual identity
04
Creation of a unique graphic system based on the logo
05
Development of a brand book and guidelines for using the visual identity
Scope of Work
Rebranding of the largest supplier of metalworking equipment while maintaining brand recognition.
Project
Result
PromArsenal received a modern visual system that preserved the brand’s continuity while elevating its perception to a new level.
The core of the logo, symbolizing the Ural Mountains, was retained and reimagined: it became not only the logo but also the key graphic element of the entire identity. As a result, the brand acquired a recognizable visual system that works equally effectively across digital and print media, at trade shows, in corporate materials, and in advertising communications.
The new corporate identity allowed the company to maintain the trust it had built with its customers while simultaneously establishing a modern image that aligns with the scale of the business and its future growth.
The core of the logo, symbolizing the Ural Mountains, was retained and reimagined: it became not only the logo but also the key graphic element of the entire identity. As a result, the brand acquired a recognizable visual system that works equally effectively across digital and print media, at trade shows, in corporate materials, and in advertising communications.
The new corporate identity allowed the company to maintain the trust it had built with its customers while simultaneously establishing a modern image that aligns with the scale of the business and its future growth.
We help companies look like a billion-dollar business
By submitting the form, you agree to the processing of your data. We will get back to you within 1 business day.
contact us